Is PrettyLitter Safe for my cat?

PrettyLitter was developed by a team of veterinarians and scientists specifically for cats. PrettyLitter is made of super absorbent Silica Gel, combined with a  formulation of indicators to help you monitor your cat's urine for acidity and alkalinity levels outside the average range, plus the visible presence of blood. The litter is not absorbed by the bowel and does not swell in the presence of humidity. 

We know there can be some confusion around the safety of silica gel, so here's a video that can provide some information on the use of silica gel in cat litter.